The crypto-focused online casino company will use the partnership to boost brand awareness through several promotions, gameday activations, web series video content, free-to-play games and gift certificate giveaways.
Bitcasino said customers will have a chance to win a “VIP experience” at 3Ice’s Canadian tour stops, and will be able to participate for free in a “Pick ‘Em Bracket” contest where fans can guess winners and scores to earn cash and prizes.
Its video content, meanwhile, will include a “Club Talk” chat show where Bitcasino will feature 3Ice players, coaches and executives.
“3Ice was brought to life for one reason only, to give the fans like me, pure excitement,” remarked Tauri Tiitsaar, Bitcasino’s Director of Casino.
“This resonates very well with what we at Bitcasino have always aimed for by giving our players the most fun, fast and fair gaming experience, without taking any shortcuts.
“Innovation has always been the unrelenting drive for Bitcasino, and we feel 3Ice shares the same vision.”
3Ice is an independent, six-team ice hockey league which made its debut last year. It was founded by former Fox Sports executive E. J. Johnston, the son of ex-NHL player, coach and GM Ed Johnston.
He said: “We are truly excited to partner with Bitcasino and extend the skill, fun and flash of our game to their community of sports fans. Bitcasino is all about entertainment and fun and a perfect partner for us and our fans.
“They think like we do and the innovative ways fans across Canada will be able to engage and experience their brand is something we are very excited about; content, games, VIP promotions, exclusive access and more — I can’t wait.”
