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BetMakers signs horseracing content partnership with Century Casinos

BetMakers has entered into a content distribution partnership with Century Casinos, which will see horseracing broadcasts and betting data delivered to licensed betting operators through Global Racing Network. 

horseracings

The agreement, which covers horseracing from Century Downs Racetrack and Casino, and Century Mile Racetrack and Casino, allows Global Racing Network to distribute Century’s racing content. This includes both betting data and live broadcasts, and will be in conjunction with the facilitation of fixed-odds wagering in the horseracing marketplace. 

The deal will come to fruition on the first racing meet on the calendar, scheduled for 26 February 2022, at Century Downs.  

Kerry Gatten, Partnerships Manager, Global Racing Network, commented: “We are delighted to offer the first-rate content of Century Downs and Century Mile to a global audience, and to help introduce a new source of betting revenue to the Century tracks.  

“We want our global partners to know that Century is an attractive racing content option, with an extensive calendar of high-quality standardbred and thoroughbred racing in a time zone that is accessible to a broad array of markets including Europe, Asia and Australasia.”

Global Racing Network, a technology subsidiary of BetMakers, helps to provide a link between racing rights holders, such as Century Casinos, and licensed betting operators.  

It offers broadcast content through its Race Video software, fixed price odds through its Official Price branding and betting data through its Reporting & Analytics platform.  

Paul Ryneveld, Managing Director of Racing, Century Downs and Century Mile, said: “The Century racetracks have worked hard to be a premier destination for horseracing fans in Canada and we are excited to expand our distribution to new markets and new racing enthusiasts all over the world, through our Global Racing Network partnership.” 

Century Casinos owns nine casinos across North America, in addition to holding a 66% stake of Casinos Poland, which operates eight venues.


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