Through the partnership, the latter will benefit from the former’s suite of data-driven outsourced solutions, which includes PreMatch, LiveTrading and Risk.
The company will provide Betsul with full flexibility over its entire sportsbook operation, with the aim of maximising turnover, margins, and control. The online sportsbook will also receive Genius Sports’ live streaming service, thus providing its customers with broadcasts across thousands of events per year.
“The Brazilian sports betting market is poised for explosive growth under a transparent and competitive regulatory system,” said Genius Sports Head of Commercial in LATAM Fernando Martinez.
“We’re pleased to be playing a central role in powering Betsul’s offering, combining our leading Brazilian sports content, streaming services and live trading capabilities.”
Genius Sports’ portfolio of Brazilian content is included in the partnership, with live streams of football, basketball, volleyball, futsal and beach volleyball competitions all available thanks to official partnerships with organisations like the Brazilian National Basketball League, Brazilian Volleyball Confederation, and Liga Nacional de Futsal among others.
Genius Sports added that Brazil is currently in the process of regulating sports betting, with the Ministry of Economy finalising the licensing criteria. Noting figures from H2 Gambling Capital, the group said that gross gambling revenue for the country’s regulated market could reach as much as $1bn by 2026.
Betsul CEO Fernando Rivas commented: “We are very pleased to have this new business partnership going live. Genius Sports has always been one of the great references in the betting market and we have great potential for growth together, especially in the Brazilian market.”
