Not only is Noifeld new to the role, but the role itself is new, and will see Noifeld take responsibility for the oversight of FanDuel’s online casino business.
Noifeld moves from PokerStars, another arm of Flutter's, where he served as the Managing Director of PokerStars Casino.
He served at PokerStars for eight years and helped build the company’s online casino business, while spearheading marketing and product function initiatives.
Noifeld has also worked at 888 Casino, working his way up through a variety of roles.
Noifeld will operate out of FanDuel’s New York headquarters, which heads operations for FanDuel Casino in the New Jersey, Pennsylvania, Michigan, West Virginia and Ontario markets.
President & CEO of FanDuel Amy Howe said: "Asaf brings deep experience building online casino businesses across the globe.
"I am delighted to add him to our leadership team, as he has extensive knowledge in the space, which will help grow our online casino business in North America."
In January this year, Amy Howe spoke with Gambling Insider on her desire to strengthen FanDuel’s sports betting and iGaming offerings.
“We are America’s number one sportsbook; we came out of Q2 with a 42% market share and we need to continue to strengthen that moat, particularly on the product side," she said.
“But my second big objective is to elevate the importance of the casino and iGaming segment.
"It’s critically important to our overall portfolio; we’re sitting here with Flutter, the largest online gaming operator, and we have tremendous assets we can and haven’t yet fully leveraged. So, casino, you’re going to see a lot more coming in that space.”
