Supplier Gaming Innovation Group (GiG) has extended its partnership with operator bet365 for its automated affiliate marketing compliance tool GiG Comply.
GIG Comply is a compliance tool that monitors advertising partners towards regulatory bodies. GiG Comply works as an automated marketing compliance solution that scans web pages for content including links, regulatory requirements across multiple jurisdictions and iGaming code red words.
GiG Comply works by using its rules engine to analyse real snapshots from affiliates campaigns and provides operators with the promotional content that is being used in their brands’ promotions.
Helping to ensure operators remain compliant, GiG Comply allows operators to set up their own criteria, which can be tailored to cover any market-specific requirements.
Jonas Warrer, GiG Media CMO, said: “Extending our partnership with bet365, one of the leading names in the industry, is a worthwhile indication of the confidence it provides our partners in the affiliate market and the strength of the team we have in GiG Media.”
A bet365 spokesperson commented: “We look forward to continuing our partnership with GiG Comply. Their automated compliance solution is a valuable tool in helping to maintain a compliant affiliate programme globally.”
Recently GiG acquired AskGamblers from Catena Media for €45m ($47.9m) and GiG's sportsbook offering also went live in Latvia. The company also reported a 49% an increase in revenue in its Q1 2023 results, representing a strong start to 2023 for the supplier company.
