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Affilka by Softswiss announces partnership with Boomerang

The platform from Softswiss provides support and resources to affiliate management companies.

afflika boomerang partners softswiss
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Affilka, the iGaming affiliate management software platform by Softswiss, has partnered with Boomerang to help with the launch of its affiliate programme.

The Boomerang Partners programme provides direct and customisable advertising, technical support, payout assistance and analytical services for iGaming companies who become an affiliate with them.

As for Affilka, the platform allows a company like Boomerang to manage its affiliates with a number of tools.

These include account management services, the ability to attach and detach dedicated managers, leave notes, make payouts, create commissions and analyse traffic, as well as other data.

Angelika Antonova, Head of Sales at Affilka by Softswiss, said: “Affilka has achieved remarkable progress in the iGaming industry.

“This success is evident through the prestigious awards we have received and the valuable partnerships we have forged with market leaders.

“These accomplishments undoubtedly highlight Affilka's value, competitive edge, and broad market appeal.”

Affilka also implemented a Reports API system into its platform, allowing companies to view real-time statistics on their brands and affiliates.

Through this, both Affilka partners and the operators will be able to receive information on marketing campaigns as they run, giving them the chance to make changes while the campaign is live.

A Frontend API documentation was also added, which would allow operators to create a unique affiliate programme interface, including landing pages and authentication forms.

A spokesperson for Boomerang said: “We would like to express our gratitude to the Affilka team for their exceptional support throughout the process.

“The integration was smooth and efficient thanks to their clear, professional and quick responses to all our queries.”

Boomerang isn't the only company to partner with Affilka recently, with Megapartners also joining the client list earlier this year.

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