Affiliate Gambling.com Group has announced its first international media partnership with The Independent.
This partnership marks the third media partnership for Gambling.com Group, with the first two being US newspaper publishers, The McClatchy Company and Gannett.
Christian Broughton, Managing Director of The Independent, said: “Gambling.com Group brings vast UK market operating experience having entered the market over 15 years ago.
“Partnering with Gambling.com Group, which has a strong record of success in the UK and a wealth of established partnerships with online gambling brands in the market, is a great benefit for our organisation.
“We are excited to deliver Gambling.com Group’s authoritative offerings to our highly engaged audience to allow them to make smart, informed decisions."
Through a dedication section on The Independent website, Gambling.com Group will deliver sports better and online casino content to the 20 million unique visitors to the site each month.
Broughton continued: “I’m delighted to be working with Gambling.com Group, a leading global brand with extensive experience in this sector.
“Being chosen as their first non-US partner demonstrates The Independent’s scale, robust model and global brand presence.
“Our most recent annual results showed that the majority of our revenue is now no longer dependent on traditional advertising, and the expansion of eCommerce partnerships is crucial in creating a regular, reliable revenue base upon which to build the future of our thriving media brand.”
In other UK news, The Gambling Commission has announced it will begin implementing Gambling Act White Paper Reviews this month.
