ENV Media has partnered with Indian research firm, Ken Research, to conduct surveys and case studies analysing Indian gambling behaviour.
As a result of this partnership, a series of surveys is set to run for a year, which will result in monthly case studies. Reports will cover a variety of different topics related to player behaviour and the demand for gambling in India.
The fresh field data will also complement the research conducted by SevenJackpots, which looked into Indian gambling behaviour as well.
Svilen Madjov, Head of Research, ENV Media said: "We believe we need to expand our expertise and authority in the gaming vertical through primary insights into user traits, product demand and market dynamics. This will enable us to deliver even more reliable high-quality support to gaming stakeholders."
Namit Goel, Head of Research, Ken Research said: "We are excited about our collaboration with ENV Media. This partnership brings together our market research expertise and their innovative marketing strategy and the synergy will provide actionable insights for the iGaming industry. Our deep understanding of consumer behaviour will support ENV's data-driven approach and deliver systematic market intelligence, empowering the online gaming vertical. This kind of output will unlock new opportunities, enhance customer experiences and shape the future of a rapidly evolving industry."
This year, ENV Media partnered with KTO Group in a deal that will look to help boost online visibility in the Latin American market. India recently imposed a 28% good and service tax for online gaming, horseracing and casinos, which could have an impact on gambling behaviours.
