2mee, a platform that transforms human interactions into messages for businesses and brands, is making a move. They're in the process of a reverse takeover with Golden Rock Global (GCG), a Special Purpose Acquisition Company that's focused on fintech opportunities.
Golden Rock Global sees great potential in 2mee's next-gen communication platform, which lets brands use real people as messages. Even though the exact amount is not finalised, GCG is expected to pay around £6m ($7.6m) to £8m to 2mee shareholders.
This payment will come in the form of new GCG shares.
As part of this deal, Golden Rock Global is also planning to raise more funds to support the new, larger entity. With this financial boost, 2mee plans to expand quickly.
The platform that 2mee offers involves influencers delivering personalised messages on screens through websites and apps. This creates a more human and authentic connection between brands and their customers, influencing consumer decisions in a powerful way.
James Riley, CEO of 2mee, said: “Online gambling operators must be heard above the noise being made by their rivals and connect with their audiences in a way that is human and authentic. 2mee’s technology allows them to do just that, impacting consumer behaviour at the crucial moment of decision.
“We are thrilled to be joining forces with GCG and to take 2mee into the next chapter of its success story.”
Ross Andrews, Chairman of Golden Rock Global, said: “We are delighted to be working with 2mee and its platform that allows brands to deliver humans as messages. 2mee’s technology allows businesses to capitalise on this and to impact consumers at that crucial moment of decision.”
