The Pragmatic Play Sportsbook has launched in Spain, made possible through a collaborative deal with operator Dazn Bet.
The supplier launched in Spain earlier this month through a collaboration with bet365, with Pragmatic Play now branching into collaborations with other platforms operating in the region.
The sportsbook has been integrated into the Dazn Bet platform via Pragmatic Play’s Player Account Management (PAM) Platform. The technology, which has sat at the heart of Dazn Bet since the platform's launch, is provided by Pragmatic Solutions.
With the sportsbook integrated with PAM, any licensee of Pragmatic Solutions can gain access to the product.
Dazn Bet is now able to offer users five avenues for iGaming, with sports betting available alongside virtual sports, slots, bingo and live casinos. The integration of PAM into the Dazn Bet platform has given it access to an expansive iGaming solution. On the integration, Dazn Bet CMO Simon Gatenby said:
“Pragmatic Play has a reputation for technical and creative excellence and we’re thrilled to be the first operator to utilise its Sportsbook offering. Working in tandem with Pragmatic Solutions, we’re confident that our customers in Spain will love the new platform and that we’ll give them an unforgettable sports betting experience.”
Moreover, VP of Sports at Pragmatic Play Gareth Crook said: “Pragmatic Play’s collaboration with Dazn Bet is something we’ve been incredibly excited about since we announced our intention to power its disruptive sports betting market entry.
“We are proud to be associated with this flagship brand and have no doubt that Dazn Bet will establish itself as a leading operator in the country, powered by Pragmatic Play’s Sportsbook.”
