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FSB appoints Craig Artley as CFO

Artley, joining from Sporting Group, brings financial experience garnered from tenures at various organisations, including financial services network Deloitte and esports media company Gfinity.

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Sports betting provider FSB has appointed Craig Artley as its CFO in an attempt to reinforce its senior leadership team.

Artley's role encompasses overseeing FSB's financial strategy, leading finance and compliance teams and managing commercial relationships with platform partners.

His appointment follows a series of releases from FSB, including entering the newly regulated Ontario market alongside Fitzdares, appointing Adam Smith as CEO and expanding its footprint across Africa.

Adam Smith, FSB CEO, said: “Craig is another outstanding hire into our senior leadership executive team. As we continue to build our partner network across multiple continents, it was clear we needed a dynamic figure to deliver a robust, holistic economic strategy to support the overall ecosystem of our global business. With Craig’s sector experience and infectious desire to deliver, he was the clear choice to fill this role and we're thrilled to have him on board.”

In response, Artley added: “FSB’s transformation into a global sportsbook supplier has been inspiring to follow from within the industry, so to be offered the opportunity to join this journey is a great honour. My job now is to support the business from a financial view across our four operational continents and growing partner pool as we look forward to a busy 2024.”

On 7 May 2023, FSB and Sporting Solutions formed a collaboration to improve the FSB's omnichannel sportsbook platform with pre-match and in-play trading, automated fixture bookings and margin management.

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