ESA Gaming announces partnership with First Look Games

An approved list of affiliates will be able to access materials from First Look Games to create reviews and write-ups.

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ESA Gaming has partnered with First Look Games.

As a marketing and affiliate platform, First Look Games will host a suite of content from ESA Gaming which can be used by affiliate partners to create reviews of each title.

This will include assets such as game sheets, logos, images and videos of each title, as well as links to access demos for each title.

The player verification for the demos is handled by 1account, to ensure player safety and uphold regulations.

Elliot Resnick, First Look Games Managing Director, said: “ESA Gaming is an exciting studio responsible for some truly great content.

“By partnering with First Look Games, the studio can connect with players the best affiliates in the business and promote games to highly engaged audiences looking for the latest content to play.

“That First Look Games allows studios to do this in a way that is highly cost-effective is yet another reason why providers such as ESA Gaming come to us to turbo-charge game promotion.”

ESA Gaming will have full control over which assets are made available to affiliates, including a First Look feature which allows the studio to release information before a game goes live.

Thomas Smallwood, ESA Gaming Head of Marketing, said: “As an independent studio, we have the freedom to create truly unique games but driving awareness of our titles can be tough given the stiff competition we face from the industry’s power players.

“This is an important partnership with us, and we look forward to unlocking the full potential of the First Look Games platform as we level up the promotion and marketing of our games.”

The library at ESA Gaming includes Big Fish Bonanza, Wild Vegas, Rocket Racers and Goal Mine World.

At the start of the new year, ESA Gaming also signed a deal with Bragg Gaming Group to improve its game aggregation platform.

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