Codere, an online gaming operator in Spain and Latin America, has announced an extension and expansion of its partnership with the Monterrey Rayados Football Club.
The renewed agreement positions Codere as the Club's Official Betting Partner for the next four seasons, alongside assuming the role of 'Main Sponsor' for the women's team, Rayadas.
The partnership, formed in 2021, is part of Codere's efforts to extend its presence within the Mexican market. Through this collaboration, Codere aims to leverage the popularity and reach of the Monterrey Football Club to enhance its brand visibility and engagement with fans.
Alberto Telias, Codere Online CMO, said: “We are happy and proud to extend our relationship with such an important institution as the Monterrey Football Club. It is the team that opened the doors to Mexican soccer for us and with which we have jointly developed our positioning in the Mexican market. Its great growth and results both in Liga MX and in other international tournaments have undoubtedly helped us consolidate our presence in the country, with Codere.mx today being one of the leading online gaming operators in the market.”
Pedro Esquivel, Monterrey Football Club EVP, added: "It is a pleasure for us to continue the relationship with an international brand like Codere, which undoubtedly will help us to continue growing and achieving our goals. We continue to bet on long-term alliances with commercial partners who share our values and objectives, so we thank Codere for its trust and we are confident that great things will come for the future."
As part of the renewed partnership, Codere's logo will maintain prominent placement on the front of Monterrey Football Club's jersey and various other club spaces. Additionally, Codere will collaborate with the Club to develop new initiatives and exclusive experiences for fans.
In past news, Codere Online reported growth in its fourth quarter and full-year results for 2023. The company's net gaming revenue saw increases, particularly in markets like Mexico, which experienced a 60% rise in revenue compared to the previous year.
Additionally, Codere Online appointed Michal Elimelech to its Board of Directors.
