Flutter handled almost 35 million bets during the Cheltenham Festival.
The four-day horseracing event was held at the end of last week, with jockeys, trainers and the horses themselves travelling from all of the UK and Ireland to take part in the races.
The year saw several highlights, from the centenary win for trainer Willie Mullins, after Jasmin De Vaux won The Weatherbys Champion Bumper to mark the 100th winner for the milestone.
Also this year, Galopin Des Champs won the prestigious Gold Cup for the second year in a row.
It wasn’t just the horse that was celebrated, though, as the victory was the fourth of its kind for jockey Paul Townend, who also won the year before on the same worse, as well as in 2019 and 2020 on Al Boum Photo.
Karen McMahon, Flutter UKI Racing Director, said that it was Flutter’s “opportunity to shine and lots of preparation goes into ensuring our customers enjoy a seamless and fun experience – hearts definitely beat faster during this week.”
Flutter, a sports betting operator, manages three brands across the UK and Ireland, those being Paddy Power, Sky Bet and Betfair.
During the event, Flutter recorded over 2.5 million active users across its brands, with just under 35 million bets placed.
This means that on average, each customer placed 14 bets throughout the four days.
Arlene Griffin, Flutter UKI Customer Service Director, said that the brand dealt with “over 85,000 customer contacts and 51,000 verification documents during the four days, a volume typically seen in a month.”
While 35 million bets is an incredible number, no doubt bolstered by those placed by our Editor Tim Poole at Gambling Insider, this is only possible when the betting platform is up and working.
This is something that BetMGM faced during its Cheltenham Festival debut, when the servers repeatedly went down, causing widespread frustration by customers who found themselves frequently expelled from the site.
