SCCG has announced a strategic partnership with the Arena Football League (AFL). This partnership is aimed at providing support for sports wagering, sponsorship strategy and fan engagement technology, as the AFL prepares for its relaunch in 2024.
Commissioner Lee Hutton said: “Sports betting has become a part of the fan engagement experience while merging technology and sports. The AFL is pleased to journey with SCCG Management to create excitement through innovative platforms that will increase the AFL’s reach. There is no company better than SCCG Management who not only is the best in the game but connects to the overall vision of the league now and beyond.”
Furthermore, SCCG aims to identify partnership and sponsorship opportunities to enhance the AFL's visibility. Through its client network, SCCG plans to introduce measures such as gamification, smart use of sports data and integration of streaming technologies to attract interest from the sports betting and gaming sectors.
The AFL's relaunch under the new ownership of Arena Football Management, led by Commissioner Lee A Hutton III, aims to deliver a fan experience leveraging technology, betting opportunities and engagement strategies.
With plans to field 16 teams across a 10-game regular season, the AFL seeks to reassert its status as a destination for fans of indoor football.
Stephen Crystal, SCCG Founder and CEO, said: "Our collaboration is perfectly aligned, leveraging SCCG's rich expertise in sports wagering and fan engagement, honed through our successful experiences with esteemed clients like the Cincinnati Bengals, Hendrick Motorsports, Race Team Alliance and more. Together with the AFL, we're poised to enrich the indoor football experience and expand the league's appeal to a wider audience.”
Peter Kula, SCCG VP of Global Strategy, added: "As a strategic partner to the Arena Football League, the team at SCCG is thrilled about the possibilities ahead. This partnership demonstrates the significance of creating meaningful opportunities across the gaming, sports and media industries."
This collaboration follows SCCG's recent partnership with Mkodo, a technology provider in the iGaming sector, to distribute geolocation and iGaming platform solutions globally.
SCCG Management has voiced its enthusiasm to Gambling Insider in the expectation of significant results from both deals.
