Betradar announce new virtual sports-betting product

Sports and betting related data suppliers Betradar have added Virtual Dog Racing to their virtual sports-betting portfolio.

After previously seeing success with Virtual Horse Classics, Betradar last week launched the new product, which provides 24/7 real-money betting and 3D graphics.

The offering has already been successfully implemented by Ghanaian online bookmakers Safaribet, whose CEO Halit Karabasoglu said it has "sparked fresh interest and entertainment" for their customers.

The coinciding launch of Betradar's remote gaming server allows for the "seamless integration" of the product on gaming platforms. Its simulation and visualisation technology has also been "optimised" for retail operations. Betting shops can utilise the product on terminals or flat screens without losing any online features.

Betradar say the product, which features dog specifications, performance parameters, multiple races running in parallel and statistical coverage of each race, will allow punters to "enjoy virtual racing as if it were a real experience".

Erik Lorenz, managing director of sales at Betradar parent company Sportradar, said: "We all know that virtual sports betting has become an integral part of modern bookmaking.

"With Virtual Dog Racing we extend our virtual sports-betting portfolio with an entertaining and revenue-driven solution for all bookmaking operators. This fast-paced approach perfectly meets today's market needs and punters will enjoy the impulsive nature of virtual dog racing."

Emma Rumney

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