The operator has helped fund the problem gambling education charity’s new tool, designed to provide information, activities and support to help parents and carers understand the risk surrounding such gambling products, including loot boxes.
The Parent Hub launch coincides with the UK school summer school holidays, and aims to inform parents of ways to build their children’s resilience online, educate parents around in-app purchases that can blur the line between gaming and gambling, and safeguard children’s online usage.
The hub has received endorsements from parents, teachers, safeguarding officers, and the Royal Society for Public Health (RSPH), who called it ‘vitally important’ for parents.
GVC’s corporate affairs group director Grainne Hurst, said: “YGAM is an incredible organisation and its simple, usable resources help parents have honest and open conversations with their children about gaming and gambling.
“We are delighted to have been able to support its vitally important educative resource hub, which launches at a crucial time, during the summer holidays.
“GVC’s Changing for the Bettor strategy seeks to advance society’s collective understanding of the risks of problematic gaming and gambling, and we look forward to continuing our support of YGAM’s evidence-led efforts in this area.”
