All Marketing News Articles

FanDuel has announced a shakeup of its branding, unveiling a major rebrand and announcing a new season-long fantasy product. The redesign includes the rolling out of a user “Bill of…

William Hill has been confirmed as the European betting partner of Premier League football club Everton, in an agreement described as the Merseyside team’s highest ever value betting partner deal.…

SportPesa has again targeted football’s Premier League for marketing its brand, as the operator has been confirmed as the official betting partner of Southampton FC on a three-year deal, Southampton’s…

FanDuel is now on track to carry out its plans for a UK launch, after being granted a licence by the Gambling Commission (GC). The daily fantasy sports operator told…

Premier League football club Hull City have announced a three-year deal with SportPesa to have the Kenyan operator as its official shirt sponsor. The SportPesa logo will be emblazoned on…

Betfair has been announced as the official betting partner of FC Barcelona in a deal that will last for the next three seasons. The operator will be granted branding all…

The spend of UK-facing operators on TV adverts since 2012 is nigh on £500m, according to figures in a report compiled for the Guardian by media analysts Nielsen. According to…

The UK Advertising Standards Authority (ASA) has issued a warning to operator Marathonbet concerning a misleading promotion, which failed to make clear that a portion of customer’s winnings would be…

Dafabet has extended its partnership with Barclays Premier League football club Sunderland to continue as its principal partner. The Asian operator’s name was donned on the Black Cats' shirts last…

Operator Dafabet has signed a multi-million pound agreement with Burnley to become the football club’s official shirt sponsor. Replacing Oak Furniture Land, the deal will see the Dafabet logo printed…