GAMBLING INSIDER

FanDuel has announced a shakeup of its branding, unveiling a major rebrand and announcing a new season-long fantasy product.

The redesign includes the rolling out of a user “Bill of Rights and Governance” page, as well as a new logo that will feature on all FanDuel channels.

New look web and mobile platforms have also been launched, featuring aesthetic changes for a “more user-friendly layout”.

A new marketing campaign is to follow these immediate changes, while a new season-long product to run for the entire length of NFL season, named “Friends Mode”, is due to launch later this summer.

Nigel Eccles, CEO of FanDuel, said: “The past year has been tumultuous for this industry but FanDuel has emerged stronger than ever and we are ready to lead the industry forward.

“The new FanDuel brand reflects our commitment to transparency, innovation and enhancing the user experience.

“We are confident it will showcase what we have to offer to all sports fans.”

After being granted a licence by the Gambling Commission towards the end of July, FanDuel has now launched its first UK product, one-day fantasy football. Entries have gone live, with the first contests to begin at the start of the Premier League season on 13 August.