Published

Ladbrokes launch single digital platform

LADB

ROKES’ new desktop platform has been released today and seeks to position the firm as the industry leader, providing the quickest and easiest customer experience across all key digital devices.

This latest significant digital move focuses on combining its sportsbook roadmap and development into a single work-stream with one front-end technology provider (Mobenga), deployed across web, mobile, tablet and other devices.

The single Playtech-developed platform will significantly improve speed and efficiency of product delivery – fulfilling Ladbrokes’ ambition to consistently tailor improvements to the needs of today’s customers.

Its adaptive approach provides more control over layouts and faster load times than alternative designs.

Key to the new platform launch is a clear focus on football ahead of the start of the new season with a suite of initiatives designed to attract loyal football customers. Ladbrokes’ “My acca” function is the industry-leading feature which tracks an acca in real time; the “5+ Acca Money Back” offer is set to return for the new season offering unrivalled value to customers, and with “Cash Out” now fully established, a compelling football proposition for the start of the new season is at the heart of the digital improvement.

Ladbrokes began work on its new desktop platform in January 2015 before completing the integration of the web and mobile teams into one single work-stream last month, and are promising more exciting developments in the coming weeks.

Andrew Bagguley, Ladbrokes Managing Director, Digital said: “We’ve developed and now delivered this new desktop platform with a combined team approach and in less than a year we have a very strong, joined up sportsbook proposition which we believe is the quickest and easiest customer experience in the market, across all digital devices.

“Delivering this adaptive experience allows us to empower the customer to engage with our digital product however and wherever they want with no experiential compromises for any channel.

“Customers expect a consistent approach and we’re providing it with a single platform. We’ll be releasing new updates to all our digital sites in sync every few weeks. We are experts in sports betting and want to carry on delivering real value to customers with a series of innovations and continual improvements throughout the summer and into the latter part of the year.”

Premium+ Connections
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Chicken Ranch Casino
The Responsible Gambling Affiliate Association (RGAA)
Catena Media
Gambling Commission
Follow Us
The most prestigious Awards in the industry are heading to the Philippines! The Global Gaming Awards Asia-Pacific will recognise and reward (as the name suggests) the strongest performers from the Asia-Pacific gaming industry across the previous 12 months.
This year's winners will be announced at a luncheon ceremony on Day 2 of SiGMA Asia, 4th June, in Manila.
The eleventh annual Global Gaming Awards Americas will recognize and reward the gaming industry's strongest performers across the previous 12 months. These are the most prestigious and trusted Awards in the industry and have gained respect amongst industry heavyweights, due to the strict rules and procedures put in place.

Facing Facts: Operator Q3s from across the globe

Gambling Insider compares Q3 2023 results from major gamblin...

Taking Stock: Operators and suppliers across the world

Sticking with our theme of gambling across the globe, Gambli...

CEO Special: Jade Entertainment and Gaming CEO Joe Pisano - down to earth

Jade Entertainment and Gaming CEO Joe Pisano speaks to Gambl...

CEO Special: Betfred CEO Joanne Whittaker - saying it as it is

Betfred CEO Joanne Whittaker joins Gambling Insider Editor T...