LOTTOTECH Brings Unique New Features to the Digital Lottery Scene
Tuesday 28th July 2015
THIS IS A PRESS RELEASE AND/OR ADVERTORIAL
LOTTOTECH – the world’s #1 lottery platform provider just launched a solid number of new features and upgrades that will enhance user experience, providing at the same time more flexibility and functionality to its back office management system. The improvements have been designed specifically to boost the performance of LOTTOTECH clients’ websites and to make user management more versatile and efficient than before.
Players are now able to buy tickets for their favorite lotteries with one single click, thanks to the new Quick Buy functionality. A 1-click buy option of such kind not only improves customer journey throughout the website, but generates increased revenues for the operator and facilitates strategic market positioning. In addition, the leading lottery platform provider have now added a unique feature that enables players to pick or edit their lucky numbers for Standard tickets directly in the shopping cart, without any additional actions required. This feature is the first innovation of such kind for the online lottery market, providing an unparalleled user experience and an exclusive competitive advantage for its clients.
In terms of promotions and bonuses improvements, LOTTOTECH have now extended the Subscription functionality to cover Package and Combo Deals in addition to the already existing Standard Ticket and Group Play Subscriptions. The extension unleashes lottery marketers’ creativity to fine-tune their user acquisition and retention strategies, boost sales and optimize costs with exceptional ease and efficiency.
For the past couple of months, LOTTOTECH has focused on expanding its IT and R&D capacity to ensure platform stability and flawless performance across all brands and white labels. The company will continue to introduce game-changing improvements and innovations that will boost its clients’ businesses and will push them ahead of the competition.