SBTech has signed exclusive agreements to provide two of Latin Americaâ€™s biggest regulated operators with their award-winning omni-channel sports betting solution.
The first will see Promotora Latinoamericana de Entretenimiento (PLE) equipped with the supplierâ€™s innovative retail products through its Mexican licence. Founded in 2005, PLE runs sports betting facilities in land-based casinos, restaurants, bars, and hotels in over 80 locations, enjoying a 30 per cent share of the market.
In the second, Argentinaâ€™s largest operator, Spingol, and its B2B business, Spin Entertainment, will receive a state-of-the-art online platform that includes SBTechâ€™s flagship in-play product, which offers more than 25,000 monthly events.
The deal also includes the supplierâ€™s Fast Market offering, which allows users to bet on what will happen in the next minute of a sports event and watch the results settled immediately, cash out facilities, and live streaming.
Licenced in Missiones, north east Argentina, Spin Entertainment and their consumer-facing brand Spingol work across Latin America, with the latter being an official sponsor of the Copa America football tournament.
SBTechâ€™s retail platform supports various EPOS hardware systems as well as customisable business processes like Betshop cashier, cash and voucher management, membership card, reporting, shift operations and monitoring, offer (sportsbook) printing, and network administration. It delivers an engaging gaming experience in both over-the-counter EPOS-based systems and self-service betting terminals.
SBTech CEO, Itai Zak, said: â€śWeâ€™re delighted to have teamed up with both PLE and Spin Entertainment to deliver our products into Mexico and Argentina, which will significantly expand our reach in Latin America.
â€śOur solutions will provide them both with the cutting edge technology to entertain their customers and develop additional revenue streams with the very latest ante post and in-play opportunities.â€ť
Gustavo Ysmail, General Manager at PLE, said: â€śSBTechâ€™s success in regulated markets around world persuaded us that they were the right technology supplier to partner with in order to make the most of the highly-competitive Mexican market.
â€śTheir modern products will give us the opportunity to differentiate our offering from our competitors and provide our customers with more markets, faster customer service, and increased entertainment.â€ť
Juan Machinandiarena, CEO at Spin Entertainment, said: â€śChoosing the right platform for our customers to use is an important one and Iâ€™m very confident that we have made the right decision with SBTech.
â€śTheir solutions are perfect to help us develop new markets and products and their modern software will give us a distinct advantage over our competitors.â€ť