eSports and social gambling have been described as the next revolutions in the online gambling world. Representing a new revenue opportunity for bookmakers, eSports is creating a new betting environment on the horizon for Operators and is gaining serious momentum every year. According to international analysis, eSports will definitely play a key role in the future of sports betting, with an estimated global wagering market of $23 billion by 2020.
In this regard, BtoBet has decided to dedicate a special section of its gaming solution to eSports, offering bookmakers its intelligent software integrated with Betradar’s high performing eSports solutions, and the opportunity to experience the promising new eSports environment with protection from Fraud Detection & Prevention services, direct real-time data from game servers and CS: GO Streaming service with the lowest possible delay (Exclusive ESL deal).
Commenting on the partnership, Grega Sebela, Partner Network Manager at Betradar said: “BtoBet has gained our Gold Certification complying with all our advanced requirements and we are proud to support BtoBet with our solutions and integration of our eSports product. It has considerable proven expertise in developing sportsbook software, and grants solid knowledge of Betradar’s services. Considering Millennials or Generation Y, who are completely different from the today’s traditional sports punters, bookmakers have to ponder this aspect to position themselves and to plan how to engage with this new target. BtoBet can help them expand their business beyond the traditional sports betting. Betradar’s solutions and BtoBet’s AI software are a perfect combination to face the eSports market providing benefits for bookmakers and Millennials.”
BtoBet’s Head of Sportsbook, Davide Ruggeri, highlighted: “Our shareholders spent two years analyzing the market to come up with a technologically on top of the market product – BtoBet’s B Neuron thinking platform. We are nowadays able to improve eSports fans’ experience by offering the type of entertainment that suites them and providing operators with fitted tools to manage their business with flexibility. Through our high technology, we allow operators to enjoy the possibility of registering Millennials, monitoring the behaviour of each registered eSports enthusiast, and verifying their preferences while playing in order to provide automatic and personalized suggestions and rewards in line with every Millennial’s wish. BtoBet’s software features can perfectly fulfil this particular target’s priorities creating rapid, automatic and personalised multi-channel answers. The wide offer of Betradar’s eSports Pre-match and Live Betting channel – Live Scores and Statistics – combined with our AI software, enables operators to set business strategies and elaborate specific offers in line with the new generation’s expectations, facing the new eSports challenge.”
Ruggeri concluded: “We are so passionate about this new betting solution that I will personally speak at the iGaming Super Show in Amsterdam on the 9th June, explaining how operators can attract and retain this new target”.