Sports betting website Sportradar has today announced the signing of a new partnership with the European Handball Federation (EHF) providing them with access to a range of services across the EHF’s top club competitions.
The long-term agreement, which will see Sportradar provide a range of data, streaming, marketing and digital services for the federation’s European Cup competitions, becoming its official streaming and data partner.
It will be officially unveiled at the ‘European handball goes Tech’ business event, taking place in on 2 June, ahead of the start of the VELUX EHF FINAL4 in Cologne.
Commenting on the agreement, David Szlezak, Managing Director of EHF Marketing GmbH, said: “For the first time, we will be able to provide clubs, media and fans with extensive live statistics and data from every single European club match throughout the season. We are looking forward to working with Sportradar to realise the full potential of this data.”
This arrangement includes the collection of live data and comprehensive statistics for over 650 European Cup matches per season across all of the EHF’s top club competitions including the men’s and women’s EHF Champions League, EHF Cup and Challenge Cup.
Sportradar will also use the opportunity to launch its latest product ‘Sportradar OTT’ to sports federations worldwide.
In a statement concerning the development of the Sportradar OTT platform, Sportradar CEO Carsten Koerl, said: “While we are already well-respected and established streaming and content provider to the betting industry, we tasked our team to really disrupt the existing models of streaming across all digital platforms.
“I wanted them to find solutions that would resonate for a whole range of federations across the world and across sports. What they have come up with, and what we are able to offer is genuinely unique: a fully customisable offering that can be adapted to a whole range of unique circumstances”
Under the terms of the deal this new service will form part of the partnership agreement with EHF Marketing GmbH and includes the provision and development of the federation’s own OTT platform, ehfTV.com, as well as marketing rights for all digital content for the EHF’s club competitions.
Advertising and sponsorship on digital platforms in addition to all non-digital advertising and sponsorship from the betting industry are also included.
Sportradar will work closely with the EHF and EHF Marketing media teams on the creation and further development of digital content both for ehfTV.com and social media channels.
Koerl added: “We sometimes ask sports federations to open their minds and imagine the impact that a joined-up approach across a range of areas can bring. Not all of them can. EHF Marketing, however, grasped the opportunity immediately and with a long-term deal in place, this will be a truly collaborative approach that will ensure that our offering across the EHFs club competitions chimes perfectly with the evolving needs and wants of their fans, sponsors and stakeholders.”