Online and mobile casino gaming provider Authentic Gaming have been announced as the latest partner to support the 2017 Global Gaming Awards, sponsoring the highly coveted Land-Based Innovation award, which will be presented at the awards ceremony taking place in Las Vegas’ Venetian Ballrooms on 2 October.

The award recognises unique and innovatory products being showcased and developed in land-based casinos including slots, gaming terminals and casino back office systems. Innovation in the land-based gambling industry is never more important than today, especially with the growth of online gaming and the need to attract the potentially highly lucrative millennial generation.

With many companies launching game changing products and services in 2017, competition for the awards is tough and Global Gaming Awards judges will undoubtedly face a difficult task in selecting the winner in this category.

Authentic Gaming Managing Director Jonas Delin commented: “We are very proud to sponsor the Land-Based Gaming Innovation category this year at the GGA.”

“Our model revolves around bridging the gap between landbased and online operators through utilizing innovative technologies, as innovation continues to unfold in the landbased sector, then our proposition will inevitably flourish in parallel. This is why it’s an important category that we are excited to endorse.”