BetOnline. Ag enters the eSports market with UltraPlay

aPlay has announced that it will provide its eSports betting data to the North American online gaming operator BetOnline.ag. The firm will enter this promising betting vertical by launching a new website which will feature UltraPlay’s eSports portfolio.

Players will now have the chance to enjoy a wide range of betting options and pick their favorite games to place bets on amongst LOL, CS:GO, DOTA2, Hearthstone, Overwatch and many others.

Mario Ovcharov, Chief Marketing Officer at UltraPlay said: “BetOnline.ag is offering diversified, dynamic and exciting betting experience which makes the brand one of the players’ most favorite on the market. We are absolutely thrilled to enrich the offerings of BetOnline.ag with our unrivaled eSports betting product suite.”

Recognizing the difficulty of implementing traditional bookmaking methods in eSports, UltraPlay has created a unique approach by combining traditional sportsbook techniques with innovative game analysis.

To deal with young people’s requests, UltraPlay eSports betting suite offers a wide selection of competitive games, 3000+ eSports events per month, 1500 in-play events and live streaming of a wide range of tournaments the company’s in-house trading team is covering. The company has recently allowed live betting on FIFA Interactive World Cup (16-18th of August), and became the first iGaming provider to offer in-play odds on the super popular tournament.