SBTech partners with Sky Betting to power German launch

Betting and Gaming has announced that it has partnered with software and systems supplier SBTech to supply a full sportsbook platform in Germany.

The partnership will see the UK’s online operator benefit from the SBTech platform with pricing, trading and risk management services included.

Under the terms of the new deal, it is included the provision of CRM, payments, reporting and automated bonusing tools.

Sky Bet’s German customers will be able to take advantage of localised products, content and payment methods. SBTech’s betting features will also provide players with flexible cash out, enhanced accumulators and price boosts.

Richard Carter, chief executive of SBTech, said: "The deal with Sky Bet consolidates our position as the market-leading provider of sportsbook and platform solutions for premium operators worldwide. I’m particularly looking forward to overseeing close collaboration between our teams. Innovation is at the core of both of our organisations, and together we can push the boundaries of the sports betting industry, providing new products to customers in a wide range of territories.”

Jochen Weiner, on behalf of Sky Bet Deutschland, said: "Our growth strategy is focused on agility and technological innovation and as such, SBTech was a natural choice as our sportsbook and platform provider.”