International online gaming and Sports betting technology operator BtoBet has signed a partnership deal with Mexican gaming and entertainment operator, Logrand Entertainment Group.
As part of the agreement, BtoBet will serve as Logrands technology partner during the launch of its new interactive division, known as ‘Strendus’. Logrand Entertainment Group currently operates 14 casinos in Mexico.
Commenting on the partnership with BtoBet, Logrand Entertainment Group’s Chief Operating Online Officer Lenin Castillo stated: “Logrand Entertainment Group, as a reputable Mexican company, has high expectations in terms of service providers and has always required the highest standards to be able to compete with international operations in the region and create long-term partnerships with all its business associates.
“Our group and BtoBet share the same vision to anticipate future needs of global audiences listening to their customers instead of seeing what competitors are doing. For these reasons, to launch our new interactive division, we opted for a very complete and detailed RFP process that scrutinizes all bidders profoundly.”
Alessandro Fried, BtoBet’s Chairman, added: “We are very proud to support Logrand Entertainment Group as a partner in Mexico. We share the same vision of business and the interactions between our teams is very cooperative.
“The growing number of online and mobile gamblers in Mexico and LATAM, is indicating the need to adopt a suitable platform and fitting software to have the greatest insight into players’ data and behaviour in order to drive and manage the gaming business in the most efficient way. In this perspective, we firmly believe our technology and solutions will effectively allow Strendus to reach great achievements.”