Omni-channel slots company Play’n GO has partnered with acclaimed doom metal band Candlemass to launch its dark new slot House of Doom.
Players and fans alike will be indulged with exclusive music from the band, as well as game merchandise and other marketing materials to be released in stages over the coming months, all linked to the House of Doom game world.
House of Doom features high spec graphics and game mechanics, as well as a bespoke heavy metal soundtrack composed by the band.
The game will be available exclusively to select operator partners for a three-month period before going live to others immediately after.
Announcing the newest product launch, Johan Törnqvist, CEO of Play’n GO, said: “House of Doom sees a collaboration and marketing scope not seen before in the gaming industry, and we’re looking forward to bringing exclusive events and materials to our fans in the coming months.
“Our artists and developers have managed to bring an innovative concept to life which will appeal to heavy metal fans, as well as those simply wanting a top-quality slots experience.
“It has been a pleasure working with the renowned Candlemass on the launch. The band have contributed heavily to the creative process and we believe this partnership paves the way for a new way of marketing slots in future.”
Play’n GO’s collaboration with Candlemass on the soundtrack is also complemented with a wider marketing push which will see the band contribute to real-life events and social activities around the launch.