SBTech is pleased to announce its latest technology partnership with Fresh8, the leading advertising automation platform provider to the sports betting sector.
The agreement sees Fresh8 integrate its marketing solution with SBTech’s operator network to deliver optimal advertising content to both bookmakers and players.
Fresh8 is already live with a number of SBTech operators, providing fully automated and personalised multi-format display campaigns that increase customer acquisition rates and improve the retention levels of their existing users.
The company’s platform uses contextual content, CRM data, and sports betting product data to build the most relevant advert for each user at any given moment. It achieves this automatically and at scale, instantly allowing marketeers to target customers in real time. This is especially important for in-play betting, where conversions are maximised through hyper-responsivity to the game situation.
Ian Bradley, Chief Product Officer of SBTech, commented: “We’re delighted to be partnering with Fresh8, whose technology has already increased efficiency and returns for many of our operators. This partnership aligns perfectly with SBTech’s work on personalisation and targeted CRM, with the aim of generating the most relevant advertising to match users’ unique preferences. We look forward to seeing Fresh8 develop its offering as we roll it out across our network.”
Andrew Sharland, CEO and co-founder of Fresh8, added: “We’re very happy to be partnering with one of the leading solutions providers in the sector. Fresh8 is all about enabling operators to significantly improve the efficiency of their marketing efforts by unlocking the value of their data. Our platform powers the automatic creation of marketing assets, significantly improving ROI from digital media spend.”
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