BetConstruct is known for being flexible, not greedy and partner-oriented. Although the company develops most of the products in-house, they also offer partners the alternatives developed by competitors.
“In short, we don’t play God to our partners and let them decide what’s best for them,” says Vigen Badalyan, BetConstruct Founder and CEO. “However, there are some restrictions. Where success of the vertical depends on liquidity, we limit the offer to our own product. Exception until today was the sportsbook. Today we are opening our platform to all sportsbooks. Just as we offer slots from Microgaming, NetEnt, Red Tiger Gaming and others along with our own content, we decided to offer sports betting products from our colleagues to our partners,” stated Mr. Badalyan.
This unprecedented move provides operators with the choices they didn’t have until now. Staying true to its philosophy of cooperation within the industry, BetConstruct believes that they’ll benefit from diversifying their sports betting offering as they benefited from diversification of their offer in all verticals.
