SBTech Partners with LeoVegas Brand BetUK.com for UK Sportsbook Launch

SBTech, the industry-leading sports betting solutions provider to the regulated iGaming sector, has entered into a new partnership with multi-brand, managed service online gaming company Rocket X to supply its sportsbook to a number of UK-facing sites. The firm’s flagship brand BetUK.com was recently unveiled as the sponsor of EFL Championship club Swansea City.

The agreement has been contracted directly with Swedish mobile gaming giant LeoVegas, which created the Rocket X brand in March to consolidate its UK assets, newly acquired from IPS.

BetUK.com players will enjoy world-class sports betting coverage as well as the most advanced features in the industry. These include YourBet, offering fully automated same-game accumulators with instant pricing, which is already live in the UK with several SBTech operators.   

The speed to market for which SBTech is renowned throughout the industry, the breadth and depth of its UK-localised sportsbook and the group’s proven track record of achieving high growth in the UK market were all pivotal to the creation of the new deal.

Andrew Cochrane, CCO of SBTech, commented: “This latest partnership is the result of our ongoing commitment to increasing our market share in key regulated markets by providing a sportsbook that meets and exceeds the high expectations of players. LeoVegas and the Rocket X team both share our vision of delivering a differentiated and compelling value proposition to players through product innovation, scalable technology and a fully bespoke trading and risk management approach.”

Mark Good, CEO of Rocket X added: “The strength of SBTech’s in-play coverage, its technological and regulatory expertise, proven track record of powering high-growth operators in the UK and wide range of responsible gambling controls were at the heart of our decision to sign this agreement. With the power of one of the industry’s top sportsbooks behind us, I’m confident of achieving significant share in the uniquely competitive UK market.”

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David Cook

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David Cook served as an editor and writer for Gambling Insider from 2018 to 2020, where he played a central role in shaping the publication’s editorial direction. He oversaw the creation and implementation of the broader editorial strategy for Gambling Insider and its related publications, managing the production of 30 print magazines annually while also contributing to the management of GamblingInsider.com and a weekly digital newsletter.

During his tenure, David led the publication’s largest editorial team to date, guiding its expansion and ensuring consistent, high-quality output across all channels. He also hosted and helped launch the GI Huddle podcast, a project he was proud to bring from concept to reality.

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