Pragmatic Play pens Kindred Group partnership

Pragmatic Play, one of the leading software providers for video slots and live casino, has expanded its reach in regulated markets in a deal to roll out its content with Kindred Group.

Pragmatic Play products including its latest release Ancient Egypt Classic and the award-winning Wolf Gold will be made available to Kindred’s players via the operator’s multiple brands, including Unibet.

Melissa Summerfield, Chief Commercial Officer at Pragmatic Play, said: “We are very pleased that Kindred Group will be delivering our content to its customers, allowing them to further their online casino and gaming experiences with our engaging and diverse range of mobile-first products.

“Pragmatic Play aims to make every game exciting, innovative and immersive, with a broad appeal that all players can love, and we are excited to deliver our products to Kindred’s brands.”

Cristiano Blanco, Head of Gaming at Kindred Group, said: “Pragmatic Play’s products are a natural fit for us as we continue to offer players only the most engaging online casino games.”

David Robertson, Head of Casino at Kindred Group, said: “With Pragmatic Play regularly releasing new content, we look forward to an exciting and fruitful partnership.”

Pragmatic Play recently cemented its position as one of the market’s leading providers with the acquisition of live casino studio Extreme Live Gaming.

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