Summit of iGaming in Malta (SiGMA) has offered more information on some of the speakers scheduled for its conference at the InterContinental Bay Arena this week.
The second afternoon of the conference will see Lukasz Zelezny, director of acquisition for price comparison website uSwitch, give a talk titled “Bet, Call and Check your SEO activity” alongside Kevin Gibbons, managing director of digital marketing company BlueGlass Interactive.
Friday’s schedule also includes talks on online traffic from business consultancy company Has Traffic/Wants Traffic founder Yancy Naughton, and Google’s crackdown on poor quality links by SEO specialist Jan-Willem Bobbink.
Ebbe Groes, CEO of i-gaming software supplier EveryMatrix, will be appearing with SEO expert Rickard Vikstrom the following morning, discussing the opportunities of real-time marketing for affiliates.
Julia Logan, founder of SEO consultants IrishWonder, will then present a talk on online reputation management in the afternoon.
This year’s SiGMA, which takes place between 30 October and 2 November, will be attended by over 2,000 delegates, while more than 60 speakers will appear in total.