Playtech launches Campaign Manager software

Campaign Manager is the new addition to gaming software and services supplier Playtech’s Information Management Solution (IMS) platform.

Features within Campaign Manager include automated player segmentation, multivariate testing, player messaging and business alerts.

The new features are designed to streamline and optimise licensee marketing efforts and revenues by fully automating key aspects of the player journey.

Irish operator Paddy Power is one of the first companies to trial the new system in relation to its casino product.

‚ÄúCampaign Manager‚Äôs innovative marketing automation capabilities further enhances the position of Playtech‚Äôs IMS as the industry‚Äôs leading value-adding gaming platform,‚ÄĚ said Shay Segev, Playtech COO.

TAGS:

Share This Post



NEWS SPONSOR

More News

In the most recent edition of Gambling Insider magazine, Amit Lakhani, Investment Director of Zeal Ventures, articulately provided his insights into the race for the next UK National...






Atmosfera Chief Executive Director Yury Ermantraut speaks exclusively to Gambling Insider about management styles, improving as a boss,  empowering employees and much more. How does Atmosfera...