Betradar reveals World Cup products

The firm’s fully customisable WC2014 Live Match Centre includes a vast amount of pre-match and in-play statistics as well as visualisation of on-pitch action through the likes of positional data and ball spotting features.

Betradar will also provide live betting services for the tournament in the form of its Live Odds Service, a fully automated and integrated in-running trading solution, and Live Scouting Service, an information source enabling bookmakers to run their own in-running trading.

Also on offer are new in-play betting games Soccer Roulette and NextUp: Soccer, which allow sportsbooks to provide over 30 betting opportunities per match based on 19 unique key events, and In-Play Minigames, an “innovative series of live soccer gaming concepts”.

Sportradar managing director of sales Erik Lorenz said: “Historical betting patterns show that the World Cup traditionally provides a major boost to all bookmakers and therefore represents the perfect opportunity to take a new approach to drive more revenues through interactive in-play betting services.

Meanwhile provider GVC Holdings has integrated Betradar’s Virtual Football Solution into its flagship Sportingbet.com website.

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Gareth Bracken

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Gareth Bracken is an experienced gaming journalist and editor who spent more than six years with Players Publishing, progressing through a range of senior editorial roles across its flagship titles, including Gambling Insider. He joined the company in 2010 as an Editorial Assistant before advancing to Staff Writer, Senior Staff Writer, Editor, and later Senior Features Writer.

Between 2011 and 2016, Gareth played a central role in shaping editorial output across print and digital platforms, producing in-depth features, news coverage and long-form analysis on the global gambling and iGaming industries. As Editor from September 2014 to October 2015, he oversaw content strategy, editorial standards and production workflows, helping guide the publication’s development as a leading B2B industry voice.

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