Next-level betting experience: lalaStars integrates Betby’s premium sportsbook

LalaStars, the premier affiliate program with high-converting brands, is pleased to announce its partnership with Betby, a leading provider of cutting-edge sportsbook solutions. 

Next-level betting experience: lalaStars integrates Betby’s premium sportsbook

Betby’s premium sportsbook will seamlessly integrate through this collaboration into LalaStars’ Lala.Bet brand

Featuring over 210,000 monthly events, more than 6,500 available markets, and as many as 125 sports, Betby’s premium sportsbook offers flexibility to cater to diverse betting preferences. Additionally, Betby.Games, its leading esports odds feed, are seamlessly incorporated into its sportsbook offering.

Mares Shamzhy, Chief Executive Officer at LalaStars said: “After conducting a thorough analysis of all Sportsbooks available on the market, evaluating them based on over 70 different criteria, our primary objective was to ensure that our choice of a new Sportsbook aligns perfectly with the ongoing dynamic development of our brands and the latest innovations in the gambling industry. 

We are pleased to announce that Betby has been selected as our partner, embodying our values and aspirations. We are excited to commence this partnership with Betby and are confident it will bring substantial value to both parties.”

Chris Nicolopoulos, Chief Commercial Officer at Betby said: “We’re thrilled to collaborate with LalaStar and bring our cutting-edge sportsbook solution to their platform, enhancing the user experience and expanding the range of betting options available to their audience. Integrating our innovative sportsbook solution onto their platform marks a significant milestone in our journey to redefine the industry.

Together, we’re poised to deliver an unparalleled betting experience to LalaStar’s users, offering a diverse range of markets and cutting-edge features. This collaboration underscores our shared vision of pushing the boundaries of what’s possible in online sports betting, and we’re excited to embark on this journey together.”

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Will Underwood
Gambling Writer

Will Underwood is a Writer at Players Publishing, contributing news and feature content across the company’s portfolio of leading B2B gaming publications, including Gambling Insider. Since joining the team in March 2024, he has covered key developments in the global gambling and iGaming sectors, delivering clear, timely reporting for an international audience.

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