Q&A: BGaming's Marina Ostrovtsova on the return of gaming industry tradeshows

By Tim Poole

BGaming Executive Director Marina Ostrovtsova spoke exclusively to Gambling Insider at the iGB Live! conference in Amsterdam.

Is this your first show?

It’s not. BGaming, since its rebranding, has existed for over three years and the first show we went to – with our newly designed stand – was actually this show (iGB Live! in Amsterdam) in 2018. My first, personally, was a few years ago in ICE London.

How does this show, post-pandemic, compare to the shows you attended before Covid-19 lockdowns?

This is our first show for two years. Overall, the best bits of the show have remained, it’s busy now and we’ve actually seen more attention at our stand than in previous shows. This is down to our business growth in that time and people’s eagerness to meet at shows once again. I haven’t actually met everyone who I wanted to meet here; but after Amsterdam, we have SiGMA in Malta – and there are probably more of our industry colleagues getting ready for that show in November. It’s still fantastic to be with everyone face-to-face once again.

How did the first day of the show compare to the second day, in terms of the amount of attendees?

There were more people on the first day, yes. But there were still more than enough here on the second day.

Have you found the show productive and conducted all the business you wanted to?

Yes, there have been a lot of potential clients, with a lot of operators showing interest in our slots. All of our staff who travelled here have been fully booked in terms of meetings.

What does a company such as yours aim to take away most from shows like this?

Brand awareness, more than anything. There’s definitely a social element to our shows but there has to be a business focus, too, sharing ideas and building on them when we come home from the show.

What are your goals and targets for the end of this year, and going into 2022?

We want to achieve our Greek licence by the end of the year. We are also trying to enter the Spanish market, while looking at the Italian market. New markets, new games and new partnerships; our aims are to improve and improve in this regard.

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