Looking back: The first five years of N1 Partners

Yaroslav Laptev, Chief Product Officer of N1 Partners Group, speaks exclusively to Gambling Insider about N1’s fifth anniversary.

indepth yaroslav

It’s N1 Partners’ 5th anniversary. Can you tell us about the highlights of the program over the past five years?

We started with a small team and grew to 200 employees and six brands. These projects are N1 Bet, Slot Hunter, Joo Casino and others. We launched the project under the Greek license of N1 Casino and opened a Greek office. So now the company is represented in more than five countries, operates in more than 20 GEOs, and our community of players has grown to over 2 million.

How important was iGB London to you?

The iGB Affiliate Show London is a significant iGaming event, and we met many interested and motivated people. We were pleased to share our expertise and knowledge with potential partners. It was a fantastic opportunity to network with other professionals in the industry and to gain insights into the latest trends and developments. But, since it is an exhibition, the most important was to showcase the new brand representation. We came away from the event feeling inspired and motivated to continue improving our program.

"Our most important task is to follow market trends and introduce new mechanisms for working with the audience and its retention"

What are your new goals?

In the near future, we plan to launch several new projects, including projects for local markets, and the first of them will be under the Serbian licence. Our most important task is to follow market trends and introduce new mechanisms for working with the audience and its retention. This helps to distinguish our projects from competitors. Currently, in 2023 we have enough resources to follow and establish trends, not just read about them from the news feed.

Can you tell us more about your approach to business?

Our approach is based on transparency, trust, and collaboration. We believe that by working closely with our partners, we can achieve more together. We are always open to feedback and suggestions from our partners and we work hard to ensure that our program is flexible and adaptable to their needs.

What can you tell us about your Affiliate Program?

We have formed a kind of community and have built trusting relationships with our partners, and created an N1 Stars AffClub. It allows us to offer additional privileges based on their traffic achievements.

This way, we and not throw around empty words with each of our more than 7,000 partners. We have definite and transparent mechanisms of reward to show that we care about mutual benefits, and being friendly and respectful of each other pays off.

How do you deal with your competitors?

N1 Partners focus on providing excellent service for both players and partners. We study the audience and their interests in different GEOs, adapt our projects for different GEOs, and expand our company's country presence. We also have a call centre and 24/7 support, offer a variety of withdrawal methods, including both crypto and FIAT currency, and pay on the first business day. 

"We strive for continuous improvement, and our casino websites are no exception"

What are the results?

N1 Partners take pride in our exceptional brand conversion rates. Our success stems from our extensive research on the needs of our players, through conducting surveys and studies, allowing us to create one-of-a-kind promotions that are highly sought after by our customers, setting us apart from our competitors. We strive for continuous improvement, and our casino websites are no exception. We are committed to simplifying user interaction, providing an unparalleled experience that our audience can enjoy right away. Not only that, but we stay ahead of the curve by keeping our finger on the pulse of the industry and embracing new projects fearlessly.

Can you tell us more about the benefits you offer your partners?

Partnering with us means tapping into the power of strong brands with a high conversion rate. Our brands have a proven track record of establishing trust and credibility with customers, leading to increased sales and revenue for our partners.

We understand that our partners have different needs and preferences, so we offer a range of benefits to ensure all of them are satisfied. These benefits include quick commission calculation, instant response to your traffic queries, high-quality service, access to a dedicated personal manager and payments on the first business day.

Do you also hold any special promotions or events for your partners?

Yes, we believe it's essential to show our appreciation for our partners, and we are doing it by letting them have fun too alongside the players. We regularly hold special promotional events, such as prize draws and exclusive invitations to various events.

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