Platform provider Pronet Gaming is set to make its horseracing debut thanks to a partnership with BetMakers Technology Group.
Pronet Gaming’s customers will gain access to over 250,000 races per year from more than 20 countries around the world, including the UK and US.
The company hopes that by venturing into the horseracing market, it can reinforce its diversity and continue increasing its presence in the industry and emerging markets.
The company will also benefit from BetMakers’ SameRaceMultis, a platform that offers users accumulator bets within one race.
BetMakers currently streams up to 2,500 races every week and bets taken include traditional win, placed fixed odds, pari-mutuels and tote exotics.
Sportsbook and trading director at Pronet Gaming, Thomas Molloy, said: “We look forward to working with the BetMakers team for our entry into the horseracing market by offering an unparalleled global racing product.
“Here at Pronet, our strategy is to give our clients a world-class product offering and, by partnering with BetMakers, we continue to expose our client base to the best the industry has to offer.”
COO at BetMakers, Jake Henson, added: “BetMakers is pleased that we've advanced our integration with Pronet Gaming to the point where we can now launch a world-class racing book across Pronet’s global network of platform clients.
“The team and the product are first-class and we look forward to assisting them to grow new revenue streams for their clients.”
Investment firm Tekkorp Digital, led by Matt Davey, currently owns a stake in BetMakers.