The agreement was originally signed in March, after the two agreed that Pragmatic's full range of bingo games will be made available on the BetVictor platform.
After an integration period, BetVictor customers will now gain access to Pragmatic Play’s full suite of bingo games, including titles like Bingo Blast and the upcoming Reels Room.
BetVictor will also be able to access Pragmatic Play’s single API Integration.
The supplier's bingo offering gives operators and players customisable features, allowing users to have a tailored bingo experience.
The customisability also gives operators the tools and variants to target players in specific markets, as they are free to alter games to attract different jurisdictions.
Bhotesh Maheshwari, VP of Commercial Strategy & Operations at Pragmatic Play, said: “It’s fantastic to see our bingo solution live with BetVictor so quickly after we agreed our commercial expansion, which is testament to the capabilities of our single API integration.
“Our multi-product approach allows us to enjoy deeper partnerships with brands all over the world and we can’t wait to see how BetVictor players enjoy our Bingo solution.”
Turlough Lally, Director of e-Gaming at BetVictor, added: “Pragmatic Play’s Bingo offering has impressed us from the outset and we’re very pleased to be able to present it to our customers.
“We look forward to this being another positive step in our fruitful collaboration.”
