Using Sightline's mobile loyalty platform, Indigo Sky aims to enhance customer management.
The platform integrates with Indigo Sky’s casino and nongaming management systems, thus allowing the property to deliver automated and real-time marketing messages to guests’ mobile devices, with personalised Go Rewards Club activations.
Guests will have the option of using the Indigo Sky mobile app to virtually check-in for drawings and promotional contests without having to stand in line at physical kiosk locations.
Owned and operated by the Eastern Shawnee Tribe of Oklahoma, Indigo Sky Casino features over 1,400 gaming machines, numerous table games and a bingo hall. The resort also includes two hotel towers and an RV park as well as a golf simulator.
Melanie Heskett, General Manager of Indigo Sky Casino and Resort, said: “We’re always looking for new ways to enhance our guests’ experiences, and Sightline’s mobile loyalty platform helps us deliver an integrated mobile app solution that meets the demands of today’s customer.
“Guests want to do everything from their mobile device and launching our app will give them this everyday convenience while expanding our abilities to offer more personalized marketing promotions.”
Kirk Olson, SVP Mobile at Sightline Payments, added: “Mobile engagement solutions meet customers where they are, and the Indigo Sky mobile app will deliver the same seamless mobile-first experience that customers have come to expect in their everyday lives.
“Adopting mobile solutions like Sightline’s mobile loyalty platform helps casinos modernise their customer experience while enhancing their marketing capabilities.”
