Blue Guru will develop content that is aimed primarily at European iGaming markets under Oryx’s Blue Horn distribution programme. The initial game will be titled Nemean Lion and will be available to Oryx’s full operator network.
Through this partnership, it will be joining a range of studio partners that develop games through Oryx’s Blue Horn programme. This programme sets out to offer ease of access to exclusive gaming content through a single contract and a unique digital integration.
Doug Fallon, Group Director of Content at Bragg, said: “Blue Guru has assembled a strong team of talent and their approach to game design aligns incredibly well with our portfolio approach.
"The Blue Guru games mix several unique designs with a great artistic storyline culminating into products that are very complementary to our own games in development. We are always looking for partners that add value and bring something new to the market. We have high expectations for our partnership with Blue Guru and we are eager to introduce them to our European and American operator partners.”
Andrew Braithwaite, CEO of Blue Guru Games, commented: “Since we announced our presence last year we have received fantastic feedback and interest in our content and this deal with Oryx is an important step as we set out on our journey to deliver exclusive and unique games that tell a story while being hugely entertaining.
"We are very excited about this partnership and can’t wait to launch our first title with Oryx's Blue Horn programme.”
