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Caesars Entertainment brings Horseshoe brand to St Louis

Caesars Entertainment has announced its intention to revamp its St Louis property.

StLouis

The Gateway to the West will bid a final farewell to Lumière Place Casino & Hotel as Caesars transforms it into Horseshoe St Louis.

Over the next few months, guests will begin to see changes taking place around the property, and by spring, the casino, that lies less than one mile away from the city’s iconic Gateway Arch, will have undergone a major rebrand to better align it with the Nevada-based gambling giant’s other properties under the Horseshoe brand.

Caesars will renovate Lumière Place both inside and out. The property’s revamped exterior will feature Horseshoe signage, while the casino floor is similarly destined for a makeover, receiving updated carpeting and lighting, new slot options and a new Starbucks.

Tooled leather, “dramatic colours” and the brand’s signature gold horseshoe iconography will all be incorporated in the renovated casino, with additional details to be announced as the transformation progresses.

“We’re thrilled to usher in a new era and bring the historic Horseshoe to St Louis,” said Brian Marsh, General Manager of the property.

“Horseshoe St Louis will bring a new look and introduce some exciting new gaming offerings for our guests.

“We couldn’t be prouder to bring this legendary brand, known for poker and gaming, to our guests here at Lumière Place.”

Horseshoe St Louis will be Caesars’ seventh Horseshoe property in the United States and its first in Missouri, joining the company’s existing Horseshoe casinos in Maryland, Illinois, Louisiana, Iowa, Mississippi and Indiana.


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