Published
OnlineMarketingSports BettingIndustry

Rivalo aims to become “sponsor of dreams” with influencer partnerships

Sports betting company Rivalo has sponsored four influencers to follow Brazilian football team Palmeiras as it competes in the FIFA Club World Cup.

TulinhoRivalo

Arthur Balan, Tulinho, Matheus Gonze and Mauro Beting have accompanied the Copa Libertadores da América champion to Qatar.

While there, they will share Palmeiras’ accommodation to create videos and daily content for their social media channels, giving fans a behind-the-scenes glimpse of the club.

Guilherme Bucchi, Acquisition Manager Brazil at Rivalo, said: “This trip is one of the experiences we seek to bring to the first influencers of Team Rivalo.

“We’re going to be doing a lot of content throughout the year, and this will be the first taste of what’s to come.”

Each influencer boasts a considerable following across multiple platforms. Balan has 512,000 followers on Instagram and 820,000 on TikTok, while his YouTube channel, Vosso Canal, has 6.4 million subscribers.

Tulinho, meanwhile, has 400,000 Instagram followers and 415,000 subscribers to his YouTube channel, Tulinho Oficial.

Gonze has a 400,000-strong following on Instagram and 260,000 YouTube subscribers, while Beting — a journalist, writer and sports commentator — boasts 740,000 followers on Instagram, 210,000 on Twitter and 378,000 on Facebook.

“I have been a sports journalist for 31 years. The passion for my team led me to love football, which made me what I am,” remarked Beting.

“And that now takes me to the World Cup with Rivalo, not just to work, but to enjoy the best of life; the football and the unconditional passion for what we love.”

He added: “Our partnership starts at the World Cup, but it will be everywhere on the planet where the ball rolls.”

Premium+ Connections
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
Premium
 
 
Premium
 
Premium
 
Premium Connections
Consultancy
Executive Profiles
Flutter
Galaxy Gaming
Churchill Downs Incorporated
Oddsworks
Follow Us

Global Gaming Awards Asia-Pacific: Going live

The Global Gaming Awards Asia-Pacific are set for their firs...

Preview: SiGMA Asia 2024

SiGMA’s annual Asia summit comes back to Manila – signif...

Company profile: Praxis Tech

Being payments ready in Asia - A call to action for iGaming...