According to research conducted by the American Gaming Association (AGA), bettors will wager an estimated $7.61bn on this month’s championship game, a $3.33bn (78%) increase from last year.
Of those planning to place a bet on the Big Game, 18.2 million people will make traditional sports wagers online, at a retail sportsbook or with a bookie, while 18.5 million Americans intend to bet casually with friends or as part of a pools or squares contest.
Either way, both groups are up from 2021. Traditional bettors have experienced a 78% increase, while casual players have risen by 23%. Moreover, 76% said it was important to them that they bet with a legal operator, up 11% from last year.
And it would appear that bettors have more faith in the Los Angeles Rams to take home the trophy on Sunday — though only just. 55% plan to wager on the Rams, compared to 45% for the Cincinnati Bengals.
“The results are clear: Americans have never been more interested in legal sports wagering,” said Bill Miller, AGA President and CEO.
“The growth of legal options across the country not only protects fans and the integrity of games and bets, but also puts illegal operators on notice that their time is limited.”
30 states, plus Washington DC, currently host live, legal sports betting markets, with three more awaiting launch, and compared to last year, 45 million more Americans are able to wager in their home states.
Since Super Bowl LV, Arizona, Connecticut, Louisiana, Maryland, North Carolina, North Dakota, South Dakota, Washington, Wisconsin and Wyoming have all launched legal sports betting markets.
