Its website, freebets.ltd.uk, which aggregates offers from various sports betting operators, reported a 45% year-on-year rise in its user numbers for January — a record-breaking figure.
Free Bets UK credits this sharp rise to “powerful platform updates” and the onboarding of new partners. In recent months, the website has secured deals with operators such as The Pools, FanTeam, Kwiff, Highbet and EnergyBet.
The site also said it maintains an “inherent passion for profiling the new wave of bookmakers entering the UK space.”
This includes crypto bookmakers, esports betting platforms and other businesses offering unique wagering opportunities to British bettors.
Free Bets UK also works with established operators, including William Hill, Bet365, Paddy Power and Betfred, among others.
“Major platform updates have allowed us to offer a 360-degree service to partners and players alike,” commented Steve Gummer, Director of the business.
“We have invested heavily in the development of freebets.ltd.uk 2.0 and it has undoubtedly paid off.
“As well as seeing a significant spike in user engagement and affiliate activity, we have developed some exciting partnerships with both new and established operators.”
Abigail Moses, Head of Content for Free Bets UK, was similarly thrilled about its strong start to 2022. She remarked: “This record month is reflective of our teams’ focus on driving our burgeoning portfolio of affiliation brands.
“This is supported by the numerous updates and innovative features added to freebets.ltd.uk in recent months.
“We look forward to continuing to service our passionate community of sports fans and delivering timely content via our numerous channels.”
