The purchase of Bored Ape Yacht Club #320 was made for 120 Ethereum, which equates to over $375,000. This has led the sports betting company to become part of an exclusive community of Bored Ape members, which also includes Dr Dre, Snoop Dogg, Eminem, Paris Hilton and Justin Bieber.
In December 2021, BetOnline made its way into the NFT market through targeted purchases of the “Knights of Degen” project. This latest purchase is said to indicate the long-term financial intentions of the company, as well as a plan to strengthen corporate sponsorships and promotions.
Who knows whether concepts like NFTs and the metaverse will truly catch on in the long term, and whether people have truly assessed their limitations as of yet? For now, though, some are clearly jumping on the trend.
BetOnline CEO Eddie Robbins III commented: "Our company was an early adopter of cryptocurrency because we strongly believe in the future of blockchain technology. NFTs are a new vertical for us, but we're just as bullish on this global movement as we are on the crypto space."
During Super Bowl LVI, BetOnline is planning on giving away $1,000 of Bitcoin for every point scored to selected individuals within a raffle. The raffle is open to anyone, with registration available on the website before kickoff on Super Sunday.
It is also running an additional contest that sees a Bitcoin prize being offered to anyone who predicts both the winner of the game and the exact final score.
BetOnline recently completed a multi-year deal that sees it working as the official sports betting partner of the eight-team strong Fan Controlled Football League. Four of the eight teams are owned by individual NFT projects; these are Bored Ape Yacht Club, Knights of Degen, Gutter Cat Gang and 80KI (Steve Aoki).
Robbins III added: "We saw this as an extremely exciting opportunity to join one of the world's most desirable NFT communities. Our Ape really spoke to us. He's fun, he's hip and he's now a symbol of our commitment to this industry.
"We're just getting started with non-fungible tokens, but we have big plans for this burgeoning industry."
