The company’s CEO of North America iGaming went into detail about his expectations for Sunday’s Big Game betting action, stating that Super Bowl LVI will be when US online and mobile sports wagering finally “comes of age.”
Citing the launch of New York’s regulated online and mobile betting market, as well as others like Louisiana and Arizona, Cutler called this month’s annual sporting event a “major revenue opportunity” but said a sudden surge in wagering volumes “will also be a challenge to negotiate.”
He discussed payments as a key factor when it comes to sportsbooks’ performance, and highlighted how crucial he believes this area will be when determining who comes out on top.
“Our broader ecommerce research in the fall ahead of the Black Friday weekend revealed that over a third (36%) of US and global merchants regularly receive online checkout issues during holiday spikes,” remarked Cutler.
“This dynamic is doubly valid in the iGaming space, where customers are not only depositing, or paying funds into their accounts, but also cashing-out winnings from successful wagers.
“For online and mobile sports betting, there can be no play without pay. And the sportsbooks that get the depositing and pay-outs experience right in the countdown to Super Bowl LVI will gain a major competitive advantage.”
Ultimately, Cutler concluded that those sportsbooks who manage to do so, “will be as much victors as the Rams or Bengals come Sunday.”
