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Gaming Innovation Group extends service contract with Betsson

Gaming Innovation Group (GIG) and Betsson Group have signed a three-year extension to their long-standing partnership, which includes the provision of customer service and platform management. 

partnership

GIG, a cloud-based technology provider operating out of Malta, originally signed an agreement with Betsson in April 2020. Its platform has served Betsson’s Rizk, Guts, Kaboo and Thrills brands since then, as well as providing customer service and data analytics as part of GIG’s Platform & Managing Services product suite. 

Richard Brown, CEO, GIG, commented: “We are extremely pleased to extend our partnership with Betsson Group for the coming years. It has been a key internal target as part of our transition into a pure B2B focus over the last 18 months.  

“The partnership will support and help to drive the two businesses' growth in existing and new markets, increasing the diversification and market opportunities for both Betsson and GIG.” 

As part of the contract extension, GIG will also assist Betsson with its expansion into new territories, as well as the creation of new content in the coming years. 

Andrew Valenzia, Gaming Commercial Director, Zecure, said: “We are delighted to have extended our agreement with GIG for an additional period of three years. As a platform provider, GIG will be a key part of our road map for growth, and I am very confident in their ability to fuel our development in new and existing markets.” 

Zecure, now owned by Betsson but once part of GIG, was the B2C arm of GIG acquired by Betsson Group back in April 2020. Since then, GIG has focused primarily on its B2B cloud-based platform service. Its partners include: bet365, Sky City, Kindred Group and LeoVegas, among others.


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